Style Guide

Style Guide

The University of Maine at Presque Isle’s Marketing and Communications office oversees the University’s visual identity as it is presented to the public through the materials we publish, the advertising we create and the digital media we produce. This office is charged with presenting a consistent and professional image across all platforms.

Because individual departments sometimes create their own publications, such as brochures and flyers, or advertising specialty items, such as clothing and giveaways, it is especially important to ensure that all materials are consistent and in harmony with the University’s official visual identity.

Brand Book

The University’s Brand Book sets forth the guidelines for properly representing UMPI’s visual identity, its logos and logo variations. Following these guidelines will help us as a University to present a uniform image of excellence to our many constituents, prevent confusion and strengthen our branding efforts. Please note that University funds may not be used for designs that are not in compliance with the University’s graphic standards.

View a PDF of the University of Maine at Presque Isle’s Brand Book


The University’s logo and logotype reflect both the work we do as an institution and our pride of place. The compass, our North of Ordinary tagline, and the north star speak to our location in the heart of northern Maine and in Presque Isle (known as the “Star City”), as well as the work we do to help our students on their educational journeys. These logos should not be altered or changed without permission from the UMPI Marketing and Communications Office. If you have any questions, or need access to a logo not included here, please contact the Coordinator of Graphic Design, Social Media & Photography ¬†at 207-768-9604.

Access official University of Maine at Presque Isle logos here



Pantone Coated: PMS 286C

CMYK: 100/65/0/10

RGB: 0,74,159

Hex: #004a9f


Pantone Coated: PMS 122C

CMYK: 0/16/80/0

RGB: 255,212,79

Hex: #ffcc33


Garamond Font Preview


Futura Font Preview



If you have any questions about the University’s Brand Book or the use of University logos, please contact the Coordinator of Graphic Design, Social Media & Photography at 207-768-9604.

Contact Us

Marketing and Communications
232 Preble Hall
181 Main St.
Presque Isle, ME 04769

Phone: (207) 768-9452
Fax: (207) 768-9608