Bachelor of Arts in Business Administration – Marketing Concentration


Your pathway to online degree completion

Next Session Start Date:

Apply by: 04/02/24

Document Deadline: 04/05/24

Confirmation Deadline: 04/12/24

Start Session: 05/06/24

Program Overview

Read about the UMPI online BBA – Marketing program

Dive into the thrilling field of marketing and advertising with our Bachelor of Arts in Business Administration – Marketing Concentration online program. Designed with modern business practices in mind, this online marketing BBA offers you the essential knowledge and skills you need to rise as a savvy marketer in an increasingly competitive marketplace. Learn how to use metrics and research to highlight the best elements of any product and effectively appeal to wide audiences.

This accredited online business administration program gives you a thorough understanding of how business functions today as you learn to lead the technology initiatives of tomorrow. 100% online coursework covers competencies that help you become proficient in management information systems, business computing, business analytics, financial management, and managerial accounting. You will also learn about the legal and ethical environment of business as well as strategic professional communication. Experiential learning activities provide opportunities to solve real-world problems facing a hypothetical organization.

Delivered in a convenient, self-paced online format, the BBA in Marketing program prepares you with the persuasive and analytical skills you need to build customer relationships, analyze market factors and societal trends, conduct market research and analysis, and develop the consumer knowledge needed to successfully promote products and services.

What Is Competency-Based Education?

Designed to leverage your previous knowledge, college coursework, and work experience, competency-based education enables you to earn your degree at your pace as you demonstrate mastery of relevant academic content.

How our YourPace online programs save you time and money:

  • Prove your knowledge, move ahead—the faster you advance, the more you save
  • Flat tuition rate per 8-week session, no matter how many courses you complete
  • With no weekly deadlines, you control the speed of completion

The University of Maine at Presque Isle is accredited by the New England Commission of Higher Education (NECHE).

In this online marketing program, you will learn to:

  • Evaluate and apply marketing practices to create measurable results to meet marketing strategies and objectives
  • Explain concepts related to the marketing mix of product, price, place, promotion, and the contribution of each to an organization
  • Recognize and explain political, legal, economical, and cultural forces that impact marketing around the world

Marketing career opportunities include:

  • Marketing Analyst
  • Social Media Manager
  • Content Writer
  • Public Relations Manager
  • Copywriter
  • Advertising Account Executive

$1,500* per session

Flat-Rate Tuition

12 months**

Duration

120

Credit Hours

UMPI is ranked among the Top 10 Regional Colleges in the North for graduates with the least debt. – U.S. News & World Report, 2023.

“I have an extensive work and business background. The flexibility of completing my degree online and at my own pace and convenience was exactly what I needed.”

-Perry Leavey, UMPI YourPace Online Student


NEED MORE INFORMATION?

Email us at umpi-yourpace@maine.edu

Or call 207-768-9433

UMPI is ranked #4 among the Most Innovative Schools, Regional Colleges North – U.S. News & World Report, 2020

Tuition

Learn more about our affordable tuition

Our B.A. in Business Administration — Marketing online program features the same affordable flat tuition rate regardless of how many courses you complete each session, with no hidden fees or extra textbook costs. The faster you finish, the more you save!

*Tuition and fees are subject to change

Tuition breakdown:

$1,500* per session

Flat-Rate Tuition

Calendar

Dates you need to know

There are six opportunities throughout the year to begin our YourPace online program. Find the start date below that works best for you and apply before the application deadline. Please note, application and document deadlines are the same. UMPI must receive all documents including official transcripts by the document deadline to be considered. Transcripts can often take 10 or more business days from the request date to be received by UMPI, please plan accordingly.

TermApp DeadlineDocument DeadlineConfirmation DeadlineRegistration DeadlineTuition DeadlineStart DateClass End DateTerm Length
Spring 202/06/2402/09/2402/16/2403/05/2403/07/2403/11/2405/03/248 weeks
Summer 104/02/2404/05/2404/12/2404/30/2405/02/2405/06/2406/28/248 weeks
Summer 206/11/2406/14/2406/21/2406/25/2406/27/2407/01/2408/23/248 weeks
Fall 107/26/2408/02/2408/09/2408/29/2408/29/2409/03/2410/25/248 weeks
Fall 209/20/2409/27/2410/04/2410/24/2410/24/2410/28/2412/20/248 weeks

Have questions or need more information about online programs?

Ready to take the next step toward earning your degree online from UMPI?

Admissions

Find your fit in our online marketing BBA program

Our admission process is simple and streamlined, making it easier for you to begin your B.A. in Business Administration – Marketing YourPace online program. Applicants should have the equivalent of a high school diploma and possess some prior college credit or work experience.

Admission Requirements:

No Application Fee

Minimum 1.75 GPA

Admissions Requirements and Guidelines for Undergraduate Programs

  • Students must be 20 years of age at the time of application.
  • High school diploma or equivalent (e.g., HiSet, GED)
  • Minimum cumulative college of GPA 1.75 from most recently attended institution
    • Submission of all official transcripts:Transcripts are only considered official if they are sent directly to UMPI from the granting institution or their electronic ordering service. Student-submitted transcripts are not accepted.
    • College credits with a cumulative GPA of less than a 1.75 must also submit a resume to indicate activities and experience post high school diploma (or equivalent). An interview may be required.
  • Students who do not have any college credits must submit the following:
    • Provide high school transcript, high school equivalency test (HiSet), or GED
    • A resume to indicate activities and experience post high school diploma (or equivalent)

Instructions for international students:

  • All international transcripts will only be accepted if the student provides them through an evaluation service. The evaluation agency must be a member of NACES or AICE. We will not accept unofficial copies (e.g., from the student)
  • Canadian schools and universities from a French-only institution (mostly in the province of Quebec) must be evaluated
  • International students are required to demonstrate English proficiency by submitting scores from an English language proficiency test taken no more than two-years prior to date of application

Additional guidelines for international applicants may be found here.

**Student under 20 years of age do not meet the requirements for the YourPace programs. We do offer other programs that may meet your needs. If you would like more information about our traditional programs, please visit https://www.umpi.edu/academics/. You can also reach out to the Admissions Office at umpi-admissions@maine.edu or by calling 207.768.9433.

Institutions and third-party vendors may submit official documents such as official transcripts and English proficiency exam score reports to: edocs@maine.edu

Mailing Address:

Application Processing Center
PO Box 412
Bangor, ME 04402-0412

Courses

A look at the online B.A. in Business Administration – Marketing curriculum

To earn your B.A. in Business Administration – Marketing you need to complete 120 credit hours of coursework. Each course is built around a series of competencies. Once you have mastered the series, you complete the course. Using our personalized learning model, we look at your past college credit, prior learning, and work experience to create your custom degree plan.

The program includes 40 credit hours of general education courses, 59-62 credit hours of business core/Marketing Concentration courses, and 18-21 credit hours of electives.

Duration: 8 weeks | Credit Hours: 3

This course is intended to help first year business management students clarify their business education and career goals. Basic concepts of management, marketing, operations, finance, and human resource management will be surveyed. Classroom lectures will be supplemented by field trips to local businesses and lectures by guest speakers.

Duration: 8 weeks | Credit Hours: 3

Topics include transaction analysis, recording accounting information, and preparation of financial statements. Additional topics include accounting for sales, cost of sales, inventory, and other assets. The emphasis is on communicating financial information to external users. Students use accounting software to establish and maintain an accounting system for a simulated business. Must be taken before BUS 220.

Duration: 8 weeks | Credit Hours: 3

In-depth exploration of the advanced features of the Microsoft Office suite. Integration of spreadsheet and database information into reports and presentations and querying functions. Students lacking significant experience with Microsoft Office should take BUS 125 before taking BUS 200.

Duration: 8 weeks | Credit Hours: 3

Accounting for internal decision making, planning, and control purposes. The manufacturing environment is emphasized. Topics include cost behavior and analysis, relevant costs, job order and process cost systems, budgeting, and standard costs. Prerequisite: BUS 325.

Duration: 8 weeks | Credit Hours: 3

This course will provide an introduction to computer and telecommunications information systems. Topics covered will include information system concepts, hardware and software systems components, basics of systems operation, and the ethical use of information systems in culturally diverse organizations and societies. This course is designed to accommodate non-business majors who wish to gain a greater understanding of information systems. Prerequisite: BUS 125 or BUS 200.

Duration: 8 weeks | Credit Hours: 3

This course emphasizes the role of the financial manager in forecasting and planning, coordination and control, dealing with financial markets, and, primarily, major investment and financing decisions. Coverage includes financial statement analysis, the time value of money, valuation of securities, the cost of capital, capital budgeting, capital structure, financial forecasting, and managing and financing current assets. Prerequisite: BUS 220 and BUS 150.

Duration: 8 weeks | Credit Hours: 3

An overview of business and society, corporate social responsibility and ethics; focused study of legal topics including the Constitution, contracts, torts and government regulation. Developing analytical skills and professional communication skills are emphasized.

Duration: 8 weeks | Credit Hours: 3

This course focuses on the development and delivery of predictive data analysis for strategic decision making in organizations. Students will apply the principles and tools to real-world problems, enabling them to integrate their knowledge of business intelligence in their careers and is essential to their performance and competitive advantage.

Duration: 8 weeks | Credit Hours: 3

Using business knowledge and analytical skills, students develop professional level oral and written communication skills. Experiential learning exercises provide opportunities to develop strategic solutions to situations confronting a hypothetical organization.

Duration: 8 weeks | Credit Hours: 3

This course explores essential oral communication skills for professional settings. Students will develop proficiencies relevant for leadership, conflict resolution, debate, group interactions, group facilitation, and decision making. Applications will include various forms of message delivery, such as presentations, impromptu speaking activities, and simulations of common professional communication scenarios.

Duration: 8 weeks | Credit Hours: 3

Fundamental principles of capitalist macroeconomics including growth and recession, inflation, unemployment, the role of government regulation, economic development, and trade. Micro topics include supply and demand, market structure, and market failure.

Duration: 8 weeks | Credit Hours: 3

Mathematical analysis for economics, accounting, finance, and management. Graphing, exponential and logarithmic functions, mathematics of finance, derivatives and optimization. Equivalent: MAT 131. Prerequisite: MAT 117 or equivalent score on placement test. Students can also take MAT 131 – Calculus.

Duration: 8 weeks | Credit Hours: 3

Develop an understanding of how to increase value to an organization through the improvement in the design and/or implementation of products and services.

Duration: 8 weeks | Credit Hours: 3

Presents fundamentals of research including the steps in the marketing research process. The topics include problem definition, research design, data collection methods, questionnaire design and attitude measurement, sampling schemes, and data analysis.

Duration: 8 weeks | Credit Hours: 3

This course develops an understanding of principles and processes involved in consumer behavior fundamentals, and explore how perceptions, learning, memory and attitudes influence consumer behavior during one’s life cycle.

Duration: 8 weeks | Credit Hours: 3

Marketing considers how organizations identify their distinctive competence to serve customer needs in a competitive environment. Topics include marketing ethics, consumer behavior, new product development, market forecasting, sales management, industrial buyer behavior, and international marketing.

Duration: 8 weeks | Credit Hours: 3

This course offers an understanding of advertising, public relations, direct marketing, and sales promotion, including various types of media, methods used in direct marketing and sales promotions, and other techniques used to appeal to consumers.

Duration: 8 weeks | Credit Hours: 3

The course outlines the fundamentals of integrated marketing communications and promotions by reviewing traditional and emerging communication channels and strategies, the AIDA model, and the metrics used to measure success.

Duration: 8 weeks | Credit Hours: 3

The course will evaluate global markets and strategies by identify the methods used to assess the attractiveness of global markets, strategies used to effectively enter into global markets, and the similarities and differences between a domestic and global marketing strategy.

Duration: 8 weeks | Credit Hours: 3

This course discusses the development of the Internet and E-Commerce, options available for doing business on the Internet, how to develop and apply interactive marketing strategies using the internet and social media by identifying the various types of social media’s advantages and disadvantages.

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Email us at umpi-yourpace@maine.edu

Or call 207-768-9433

for help with any questions you have.

*Tuition and fees are subject to change.

**Time to completion varies by student and is based on several factors including prior college coursework, relevant work experience, amount of time dedicated to studying, and the number of courses completed each session.