Bachelor of Arts in Business Administration – Marketing Concentration
Your pathway to online degree completion
Next Session Start Date:
Apply by:
09/20/24
Document Deadline:
09/27/24
Confirmation Deadline:
10/04/24
Start Session:
10/28/24
Program Overview
Read about the UMPI online BBA – Marketing program
Dive into the thrilling field of marketing and advertising with our Bachelor of Arts in Business Administration – Marketing Concentration online program. Designed with modern business practices in mind, this online marketing BABA offers you the essential knowledge and skills you need to rise as a savvy marketer in an increasingly competitive marketplace. Learn how to use metrics and research to highlight the best of any product and effectively appeal to wide audiences.
This accredited online business administration program gives you a thorough understanding of how business functions today as you learn to lead the technology initiatives of tomorrow. 100% online coursework covers competencies that help you become proficient in management information systems, business computing, business analytics, financial management, and managerial accounting. You will also learn about the legal and ethical environment of business as well as strategic professional communication. Experiential learning activities provide opportunities to solve real-world problems facing a hypothetical organization.
Delivered in a convenient, self-paced online format, the BABA in Marketing program prepares you with the persuasive and analytical skills you need to build customer relationships, analyze market factors and societal trends, conduct market research and analysis, and develop the consumer knowledge needed to successfully promote products and services.
What Is Competency-Based Education?
Designed to leverage your previous knowledge, college coursework, and work experience, competency-based education enables you to earn your degree at your pace as you demonstrate mastery of relevant academic content.
How our YourPace online programs save you time and money:
- Prove your knowledge, move ahead—the faster you advance, the more you save
- Flat tuition rate per 8-week session, no matter how many courses you complete
- With no weekly deadlines, you control the speed of completion
The University of Maine at Presque Isle is accredited by the New England Commission of Higher Education (NECHE).
In this online marketing program, you will learn to:
- Evaluate and apply marketing practices to create measurable results to meet marketing strategies and objectives
- Explain concepts related to the marketing mix of product, price, place, promotion, and the contribution of each to an organization
- Recognize and explain political, legal, economical, and cultural forces that impact marketing around the world
Marketing career opportunities include:
- Marketing Analyst
- Social Media Manager
- Content Writer
- Public Relations Manager
- Copywriter
- Advertising Account Executive
$1,700* per session
Flat-Rate Tuition
12 months**
Duration
120
Credit Hours
UMPI is ranked among the Top 10 Regional Colleges in the North for graduates with the least debt. – U.S. News & World Report, 2023.
“I have an extensive work and business background. The flexibility of completing my degree online and at my own pace and convenience was exactly what I needed.”
-Perry Leavey, UMPI YourPace Online Student
Tuition
Learn more about our affordable tuition
Our B.A. in Business Administration — Marketing online program features the same affordable flat tuition rate regardless of how many courses you complete each session, with no hidden fees or extra textbook costs. The faster you finish, the more you save!
*Tuition and fees are subject to change
Tuition breakdown:
$1,700* per session
Flat-Rate Tuition
Calendar
Dates you need to know
There are six opportunities throughout the year to begin our YourPace online program. Find the start date below that works best for you and apply before the application deadline. Please note, application and document deadlines are the same. UMPI must receive all documents including official transcripts by the document deadline to be considered. Transcripts can often take 10 or more business days from the request date to be received by UMPI, please plan accordingly.
Have questions or need more information about online programs?
Ready to take the next step toward earning your degree online from UMPI?
Admissions
Find your fit in our online marketing BBA program
Our admission process is simple and streamlined, making it easier for you to begin your B.A. in Business Administration – Marketing YourPace online program. Applicants should have the equivalent of a high school diploma and possess some prior college credit or work experience.
Admission Requirements:
No Application Fee
Minimum 1.75 GPA
Courses
A look at the online B.A. in Business Administration – Accounting curriculum
To earn your B.A. in Business Administration – Accounting you need to complete 120 credit hours of coursework. Each course is built around a series of competencies. Once you have mastered the series, you complete the course. Using our personalized learning model, we look at your past college credit, prior learning, and work experience to create your custom degree plan.
The program includes 40 credit hours of general education courses, 59-62 credit hours of business core/Accounting Concentration courses, and 18-21 credit hours of electives.
Request More Information
Submit the form below, and an Admissions Specialist will contact you to answer any questions.
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Begin Application Process
Start your application today!
Email us at umpi-yourpace@maine.edu
Or call 207-768-9433
for help with any questions you have.
*Tuition and fees are subject to change.
**Time to completion varies by student and is based on several factors including prior college coursework, relevant work experience, amount of time dedicated to studying, and the number of courses completed each session.